LaCroix Hair Is A Thing Now & Basic Has Never Looked So Beautiful


These types of challenges go viral on the Internet simply because they are so visually pleasing. But let’s not forget that they also demonstrate some serious artistry. After all, hair stylish is not only an act of self-expression, but can also be a work of art.

If you open your eyes, inspiration is everywhere. And, yes, that even means you can find hair inspo in a can of your favorite soft drink. LaCroix-inspired hair is the newest coif color trend that is currently raging on Instagram, and it’s even cooler than it sounds. The soda-alternative beverages — which come in yummy flavors packaged in pretty, artisanal cans — are proving to inspire some incredible dye jobs.

During Halloween, Scruples Hair Care tasked eight colorists to color outside the lines, so to speak. The colorists were asked to create hair looks inspired by the bubbly, delish beverages. Using Scruples Urban Shock products, the colorists got to work — and the results are bonkers.

The colorists created lots of mermaid and unicorn-like looks, given the LaCroix color palette. Each look is guaranteed to elicit a genuine “wow!” response and is comprised of at least two to three colors, save for one somewhat monochromatic coif. But even that one was awesomely unusual.

L A C R O I X S O V E R B O Y S | make the right choice. I choose Passionfruit. Have you tasted #lacroixhair yet? I had so much fun being part of this project for @scrupleshair 😍 Thank you @lacroixwater for being so damn delicious that we had to make a thing out of your water and @lacroixsoverboys for these CUTE AF tees. Formulas: Chartreuse : Urban Shock Color Craze Green and Yellow 🍋 : Urban Shock Color Craze Yellow, 🍊 : Urban Shock Color Craze Orange, Magenta: Urban Shock Brights Berry Blue: Urban Shock Brights Cobalt Teal: Urban Shock Color Craze Teal All colors melted through the ends with Clear and @brazilianbondbuilder in all formulas. Painted with @framarint tools Styled with @kenraprofessional @behindthechair_com @beautylaunchpad @instagram @brazilianbondbuilder @insiderbeauty @cosmoprofbeauty @cosmopolitan @allure @refinery29uk @refinery29 @r29fashion @lacroixsoverboys @lacroixwater @scrupleshair @alix_maya @theunicorntribe #refinery29 #modernsalon #behindthechair #americansalon #hairgoals #hairoftheday #instagram #rainbow #rainbowhair #unicorn #unicornhair #licensedtocreate #color #imallaboutdahair #colormelt #instahair #hairofinstagram #lacroixhalloween

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